Join us for an evening of mince pies and festive drinks, where we’ll be taking you through the steps to make the most of your data. Use the power of blended intent for better segmentation and optimised content, to deliver the right message, at the right time.

In this session we'll cover:

  • What is 1st & 3rd party Intent data
  • How to choose Intent topics to track
  • Making sense of Intent data
  • Utilising Intent for better ABM strategy
  • Utilising Intent in live campaigns
  • Real-life success story

Learn with experts trusted by:

Agenda:

  • 18.00-18.30: Arrival and welcome drinks
  • 18.30-18.45: Introduction
  • 18.45-19.05: Intent & ABM - from concept to value
  • 19.05-19.15: Case study
  • 19.15-19.30: Breakout sessions
  • 19.30-19.45: Wrap up
  • 19.45-Onwards: Drinks and networking