Executive Roundtable | San Francisco

June 21st | 5:30pm - 8pm


The digital revolution has fundamentally changed the way that customers engage with brands. Yet many organizations have not yet fully embraced the steps needed to respond to this change. Minor, incremental changes to sales and marketing departments are not sufficient. A clearly defined digital transformation strategy is required to accelerate the changes to people, process and technology to successfully increase sales and marketing efficiency, grow revenue and stay ahead of the competition.


An organization looking to meet aggressive revenue goals has a raft of digital technologies to choose from to improve the selling power and marketability of the business. But, just applying and using these technologies isn’t enough. There needs to be a digital transformation change management strategy in place to guide the entire organization and ensure the digital tools are successfully adopted and fully aligned with the activities that drive sales and marketing programs.

Moderated by Gerhard Gschwandtner, CEO, Selling Power Magazine and Founder of the Sales Enablement Society, the roundtable discussion will look to share thoughts on some of the following associated topics:


  • Preparing your sales and marketing teams for digital transformation and change
  • Best practice models for understanding, managing and embracing change
  • Developing sales and marketing technology enthusiasts to maximize return on your stack
  • Enabling, implementing and sustaining change to increase sales and marketing effectiveness and efficiency


If you’re interested in sharing your thoughts with, and learning from, other Bay Area based senior sales and marketing executives, we’d love to have you as our guest on Wednesday, June 21st at 100 Montgomery Street on the 16th Floor in San Francisco for this intimate, invitation-only roundtable discussion designed to explore ways of embracing digital transformation change to increase sales and marketing efficiency. The agenda for the evening will be as follows:

  • 5:45 - 6:15pm - Cocktails, hors d'oeuvres, and networking
  • 6:15 - 6:45pm - Introductions and best practice examples
  • 6:45 - 7:45pm - Roundtable discussion moderated by Gerhard Gschwandtner
  • 7:45 - 8:15pm - Closing remarks and networking


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