ABM: Raising the game in B2B Sales and Marketing
Created in partnership between Agent3 and Emissary, this free playbook details all the components of building and delivering a successful and scalable true ABM program.
Download the playbook
Who is this playbook for?
- Anyone looking to get started with ABM and wanting to adopt best practices, not fall into the trap of simply marketing to accounts
- Those already running an ABM program and looking to optimise and scale it
- Those looking to understand the essential components of insight that fuel ABM programs
- Those wishing to maximise the ROI of their ABM program
- What is Account-Based Marketing?
- Why should you care about ABM?
- Who are the major ABM players?
- How to profile your accounts and find your ideal clients
- Account insights: from personas to account prioritisation
- How to develop a winning ABM strategy
- What team do you need to support ABM
- Measuring ABM effectively and tangibly