Who is this playbook for?

  • Anyone looking to get started with ABM and wanting to adopt best practices, not fall into the trap of simply marketing to accounts
  • Those already running an ABM program and looking to optimise and scale it
  • Those looking to understand the essential components of insight that fuel ABM programs
  • Those wishing to maximise the ROI of their ABM program

What’s inside?

  • What is Account-Based Marketing?
  • Why should you care about ABM?
  • Who are the major ABM players?
  • How to profile your accounts and find your ideal clients
  • Account insights: from personas to account prioritisation
  • How to develop a winning ABM strategy
  • What team do you need to support ABM
  • Measuring ABM effectively and tangibly