Who is this playbook for?

  • Anyone looking to get started with social selling and want to avoid the anti-social approach many organizations are taking
  • Those already running a social selling program and not seeing the expected outcomes and tangible results
  • Those running social selling programs but wanting to optimise the approach and scale them
  • Those looking to understand what best practices are and learn from successful social selling programs
  • Those wishing to maximise the ROI of their ABM program

What’s inside?

  • Modern selling today
  • What’s so good about social selling?
  • Putting social in social selling
  • The current problem with social selling
  • Tips for social selling
  • Social selling and ABM - the connection
  • The future of social selling